Dallas, Texas – (Galleria) Provided with a 2,000 SF shell, we were approached by Aftershock London to design a clothing store that would match the style of their merchandise, elevate their new branding package, and maximize sales exposure while maintaining comfortable customer circulation.  With a carefully laid out combination of wall and floor display areas plus a strategically placed point of sale, we were able to achieve a visually pleasing and operationally efficient floor plan.  By marrying cool, white porcelain “wood-plank” tiles with a neutral satin paint wall finish accented with glossy warm gold soffits, a glowing backdrop for the dresses, shoes, and accessories appeared.  The correct combination of architectural and decorative lighting was imperative to showcase the merchandise and add a touch of glamour to match the design of the clothing.  Niches lined with beaded textiles lit by discretely concealed fixtures create sparkling touches fit for this edgy yet sophisticated line of clothing.